The method
Paste into ChatGPT. Refine results by specifying target audience, budget, and campaign duration. Iterate based on generated ideas, providing feedback to improve subsequent suggestions.
The prompts
Prompt 1
As a seasoned marketing strategist specializing in startups, develop three distinct retargeting campaign strategies suitable for a new SaaS company targeting small businesses. Each strategy should include specific platform recommendations (e.g., Google Ads, Facebook Ads, LinkedIn Ads), ad formats, audience segmentation tactics, and example ad copy. Consider a limited budget of $5,000 per month and a campaign duration of three months. The strategies should outline key performance indicators (KPIs) and methods for tracking campaign success. Briefly explain the rationale behind each strategy, highlighting potential challenges and mitigation plans.
Prompt 2
Imagine you're consulting with a startup that sells eco-friendly consumer goods. They want to launch a retargeting campaign to re-engage website visitors who abandoned their shopping carts. Develop a comprehensive retargeting plan that addresses the following: 1. Define the target audience segments based on website behavior (e.g., viewed product page, added to cart, initiated checkout). 2. Recommend specific retargeting platforms and ad formats tailored to this audience (e.g., dynamic product ads on Facebook, personalized email campaigns). 3. Craft compelling ad copy that addresses common reasons for cart abandonment (e.g., free shipping offer, limited-time discount). 4. Outline a budget allocation strategy across different platforms and ad formats. 5. Identify key metrics for measuring the campaign's effectiveness (e.g., conversion rate, return on ad spend). The startup values sustainability, so ensure the retargeting efforts align with their brand values.