The method
Use in ChatGPT/Gemini/Claude. Input target audience, product, and goals. The AI will create a strategic video marketing plan outlining video types, platforms, and content pillars. Perfect for businesses needing a video marketing roadmap.
The prompts
Prompt 1
Develop a video marketing strategy for a company selling eco-friendly cleaning products targeted at millennials and Gen Z. The goal is to increase brand awareness and drive sales through informative and engaging video content. Include specific video types (e.g., explainer videos, customer testimonials, behind-the-scenes content), suggested platforms (e.g., TikTok, Instagram, YouTube), and key content pillars that resonate with the target audience's values and interests.
Prompt 2
Craft a video marketing strategy for a new SaaS product aimed at small business owners. The primary objective is to generate leads and demonstrate the product's value proposition. Outline a series of video concepts, including tutorial videos, use case demonstrations, and thought leadership pieces. Specify the ideal distribution channels (e.g., LinkedIn, Facebook, product website) and metrics for measuring the success of the campaign, such as click-through rates, lead conversions, and engagement levels.